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About the ECS8e Companion Simulation:

The ECS Companion Simulation is designed to be a capstone simulation that follows the three phase approach of the Exploring Corporate Strategy text: Strategic Position, Strategic Choices, Strategy into Action.

This a realistic simulation based on a mid-sized global communications agency in the service sector, quoted on the Paris and London stock exchanges.

The simulation is run on-line and is accessible with results being automatically calculated. So there is no software to install on university servers or labour-intensive results data to be input before results can be produced.


Welcome to Instructors and Teaching Teams
Ease of adoption for the teaching team: This companion simulation is designed to complement the text and make adoption of the simulation by the instructor team as simple and easy as possible. Comprehensive instructor resources are downloadable from this companion website, which make understanding of the simulation and how it can be customised easy to implement and run within course work. The simulation can be set up for different levels of complexity, making it usable through undergraduate years, to post-graduate and executive education. So once adopted, it can be used at different levels. If you would like to know more, please click here ›

Welcome to Student Participants:
Register your Access Code to get your logins If you have already registered your access code, you will have been sent your user name and password for this Companion Simulation website, so please use these to login. If you have not, you will need to register your access code so your login details can be sent to you. To register the access code bundled with Exploring Corporate Strategy Xth Edition and receive your logins to the simulation please click here › . Login and join a Class Group Once you have your logins, you can choose to join a class group. If you are participating in a class group, your lecturer will have sent you your Class ID. Once you have logged in, you can then join your class group by using this Class Group ID. If you have not received a Class ID, but know that you are playing in a class group, please contact your lecturer. Any questions? Please click here › Login and play individually If you are participating in the simulation individually, you will not need to join a class group. Any questions? Please click here ›

If you have already registered please log in here:

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Please Note:

Access to this site is only available to purchasers of Exploring Corporate Strategy 8th Edition Enhanced Media Edition with Companion Simulation that includes a shrink-wrapped simulation access card.

This access card is not available separately. Any username and password that you might have used for earlier editions will not provide you with access to simulation instructor resources or the simulation!.